When you are speaking in public, a principal aim is to engage and, in some way, excite your listeners so they will be interested in your proposal. This aim requires you all allow some time for planning your presentation destination.
You will generate this engagement and excitement by taking your listeners on a journey of discovery as you discuss the situation or idea you'll propose.
As with every journey we take, we need first to have decided on the destination which we’re embarking.
The same is true when speaking in public, so when planning your presentation, a destination is required.
Defining The Destination
Where is the destination you would like to take your listeners, so when arriving, they will:-
- Know what action to take
- Buy into your proposal or idea
- Feel motivated.
Having a single purpose in mind that you would like to convey to everyone attending the meeting will ensure a successful outcome.
If you met up with someone, who attended the meeting a week later, what would be the one thing you would love them to have remembered from your presentation?
Complete this sentence to define your destination –
At the end of my presentation, attendees will….
This single sentence will become the destination of your presentation and place you way ahead of most of the other speakers at the meeting.
Each fact, statistic, story or piece of information that's now incorporated in your presentation will be there to help you achieve this destination.
The result will be that your listeners can now precisely recall what you’ve shared with them.
If the information does not contribute to helping reach your defined destination, leave it out of your presentation.
By having an understanding of this single purpose of your speech before you sit down and start writing will make the whole process so much simpler and more successful for you.
About the Author
Andy O'Sullivan is an international bestselling author of 5 books on public speaking, pitching and presenting. Andy is a speaker and educator on the subject of how to survive and thrive in the business world with effective public speaking, pitching and presentation skills.